Sunday, April 4, 2010

Chatroulette and PR?

Chatroulette seems to be one of those fads that everyone is trying out right now. Well, not me. I can appreciate the idea of it being entertaining but I don't even have time to talk to my own friends, so why bother with strangers?

That being said, I've certainly stumbled upon a few Chatroulette videos that have caught my attention and made me think about it's connection to PR.

Example #1: Merton freestyles in real-time with strangers on Chatroulette and his videos go viral.

Example #2: As a tribute to Merton, Ben Folds improvises songs with a live audience and tailors each one to whoever pops up on his Chatroulette screen.

Has Chatroulette become the new medium to promote oneself just as youtube has been for a while now? I think this fad will stick around for a little bit longer and people will have fun with it as a means to promote themselves and their talents but the trend will die down quickly. But I could be wrong and Chatroulette might take on a life of it's own for a more extended period of time. Who knows?

One thing is for sure, you won't catch me using it. This is one social medium that I'll pass over.

Friday, March 12, 2010

Alexander McQueen's Final Collection

Alexander McQueen's final collection, semi-completed before his tragic suicide on February 11, 2010, was shown in an appointment only presentation during Paris Fashion Week.

This video captures the genius details of McQueen's Angels and Demons themed collection.

In hindsight, McQueen's final tweets reveal not only his collection's theme, but also perhaps his tortured state of mind.
January 28: "Hells Angels + Prolific Demons"
February 1: "From heaven to hell and back again, life is a funny thing. Beauty can come from the most strangest of places even the most disgusting of places."

Rest in peace Lee Alexander McQueen.

Wednesday, March 10, 2010

If you have to cry GO OUTSIDE.

I just finished reading "If You Have To Cry Go Outside: And Other Things Your Mother Never Told You" by Kelly Cutrone. I thought it would be a light read about the ins and outs of PR in the cut-throat world of fashion.

But it is SO much more than that.


I found myself almost brought to tears while reading about Cutrone's experiences and the lessons she believes all young women need to know to become the ultimate power girl in charge of her own life.

She's smart. She's hilarious. She's a great teacher and a nurturing mother to her daughter and employees alike.

"Society is into the concept of thinner, younger, faster, better. Look around; they've taken great American literature and turned it into Twitter." -Kelly Cutrone

Follow Kelly on Twitter: @peoplesrev


Tuesday, February 2, 2010

Pose it like Beckham

Imitation is said to be the sincerest form of flattery. But this is one example of imitation I just can't wrap my head around.

David Beckham for Armani

A South Korean child for Good-Nites

Who could forget David Beckham's Armani underwear ad? This ad campaign attracted a lot of attention, for obvious reasons. Hoping to piggy-back on its success, South Korean ad agency Diamond Ogilvy released a questionable ad for Good-Nites. The agency explains: "Children who are no longer using diapers can wear Good-Nites to prevent bed wetting. We show Good-Nites being worn as fashionable underwear to show children that Good-Nites aren't diapers."

Wow.

Since when is it important for children's underwear to be fashionable? And why did they think that imitating such a sexualized image and featuring a child in the ad would be a good idea?

Thoughts?

Sunday, January 31, 2010

Grammy Awards, meet twitter.



One of my favourite models- Canadian Coco Rocha -will be live tweeting from tonight's Grammy awards for Entertainment Tonight Canada.

Make sure to follow Coco tonight. The girl's got spunk and her tweets promise to be full of entertainment.

Thursday, January 28, 2010

Fashion is no longer for the elite!

When did I realize social media had really hit the big time in the elite world of high fashion?

When Bryanboy sat front row during the Dolce & Gabbana Spring/Summer 2010 fashion show along with Anna Wintour.
Who is Bryanboy, you ask?
He is a gay Filipino fashion blogger from Manila. His blog is a personal journal with an emphasis on fashion. His main goal is to "entertain and, hopefully, inspire" its readers.

I first found Bryanboy while perusing Perez Hilton for my daily dose of trashy celebrity gossip. I can't remember what made me pay attention to the list of links on the side panel, and why of all the links I chose to click Bryanboy. But I did. And I instantly fell in love with his snarky quips and hilariously self-posed photo shoots.

To a girl who loves fashion but certainly doesn't have the budget for pricey designer labels, Bryanboy is a breath of fresh air. Yes, he has money. But not an excessive amount. He occasionally whines about his dwindling bank account despite his need for the latest Lanvin tee. He is fabulous and he is creative. And you did it Bryanboy- you are inspiring.

So imagine my delight when after reading his blog for years, my dear Bryanboy is catapulted into the international arena.

Bryanboy has had his name in the spotlight before the snapshot of him sitting one seat away from Anna Wintour was plastered all over every fashion publication- print and online. Marc Jacobs named the BB ostrich bag after the blogger gushed about it. Since, they have formed an unlikely friendship.

Bryanboy describes himself as an outsider peeking in to the world of the fashion elite.

Well, BB, you've made it. You are a bonafide fashion darling.

If this isn't one of the best examples of using social media to get yourself noticed globally, well, I challenge you to find a better one.

In the words of my beloved Bryanboy- BABOOSH!